Small Business Consulting: Why I love it so Much

Local Internet Marketing and Small Business Consulting became a passion of mine. This past October three of our local businesses closed down and I found myself wondering why.  They were all great places with loyal clientele. It got me wondering what kind of marketing they had been doing and why it had failed. Then by chance I met the head of our local merchant group at a Chamber Civic Organization Meeting and we started talking about how local companies are not up to speed on New Media let alone implement to greatly increase their ROI across their marketing efforts.

To make a long story short this old noggin of mine started to obsess about one thing and one thing only: How could I use my internet marketing skills to help the businesses in my hometown not only stay in business but soar above their competitors!

How does my new obsession effect the Affiliate Marketing Business Website?

  • First I owe all of you an apology for ignoring this site, and therefore you, since October!
  • Secondly, I have removed a lot pages and posts from the site because the content contained courses and products that I had been recommending. I did this because I have not had the chance to evaluate them recently and I am not comfortable recommended a course/product that I don’t keep up with.
  • I will  be evaluating new courses and products soon. As a matter of fact, a good friend just asked me to evaluate two different weight loss programs and I promised I would!

In the mean time if you have any interest in Local Internet Marketing visit the Tribal Marketer and see what I have been up to.  You can also find out more my checking out http://CherylTCampbell.com

See you soon (I promise),

Anik Singal’s Empire Formula Training program as been so fantastic I just had to put this video together!

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It’s possible you’ve already seen someone writing about all the great aspects of Aweber. You really don’t have to go far in any IM related forum to see many recommendations for their services. And if you look at product comparison review sites, they’re always parked at the top of the list. The IM marketing crowd always have a keen eye for anything that will let them make more profits while saving time and unnecessary expense. Aweber has always been a top-ranking marketing tool, even though it has been around forever, it seems. We’d like to review the feature-rich service Aweber provides. Dominating Google

One of the basic principles of email marketing is to create multiple email lists. Marketing to more than one list gives you the ability to cast a wider marketing net. You can create lists for specific niches or product lines. The general recommendation is to avoid using your own personal email application for email marketing. There are a lot of ways to make mistakes when you try to manage your lists by yourself. Aweber has a built in functionality that help you manage as many lists as you want, and your chances of success will be much higher.

One important issue for marketers with their emails concerns the layout and design for optimum results. The thing is that many people do not like to receive HTML formatted emails. However, you can still use html templates that Aweber offers because many marketers still like them. These templates help you create good looking e-mails that set you apart from spammers and regular mailers. But, you can still choose the text only email formats, so that’s not a problem. SEO Consultant

If you want people to buy your product or service, you have a much better chance if you send them more than one e-mail about it. Setting up a system for sending multiple e-mails is called an autoresponder. This is a good way to reach people who have signed up to your opt-in list. Using this is a powerful way to persuade your subscribers to buy your product; by sending several e-mails, you don’t give them a chance to forget about you. It’s simple to create an autoresponder series when you use Aweber.

You’ll find that it’s easy to manage your autoresponder with Aweber. The better your auto-responder series the more likely you will be to see profits coming in from your e-mail sales.

There’s no reason why email marketing should be difficult to make money with. It can be a highly lucrative strategy in online marketing. You’ll avoid wasting a lot of time if you simply use the best tools for anything, and email marketing is no exception. Aweber has been doing this for more than 10 years. Aweber is so insanely popular because people like what it does for their business.Dominating Google

Use Basic SEO Tactics for Domain Names

Your domain name is one thing which is an essential requirement for running a successful affiliate marketing business on the Internet. It is important to register a domain name in your niche that takes advantage of basic SEO tactics. We will go into how to research and pick the proper name to optimize your affiliate marketing business in a future post but for know lets get familiar with the five dedicated Domain Registrar companies and why you should use them.

Your first question might be why bother if you hosting company already provides you with a domain name free of charge? The main reason is that because you are running an affiliate marketing business you will probably want several different domain names (again you will see why when we talk about basic SEO tactics) and purchasing additional domain names from your hosting company can be quite expensive. Another reason you do not want to do this is that you do not have direct control over them.

Domain Companies to consider:

  1. http://www.namecheap.com – from $9.69This business is actually a reseller for eNom and have some of the cheapest costs in the industry. Their user interface for controlling domains is 1 of the easiest I have seen and they excel at precisely what they target: domain name registration. It is possible to register virtually any domain option here and purchase it with Credit Card, Google Checkout or PayPal. As well as an incredible cost, they incorporate free whois privacy on the domain and even a free of charge SSL certificate which can put in a layer of protection for your site. If you have fifty or higher domains registered using them they will even present you with better rates.
  2. http://GoDaddy.com – from $10.87The industry leader in domain registration, GoDaddy have reasonable rates and are advocated by a vast number of Web marketers. They’ve a good track record plus the domain research feature is very potent. On the other hand, if you want to include whois privacy to your domain name purchase it charges an further $9.99, making the domain cost over $20 if you happen to be worried about your privacy. The GoDaddy site is really a tutorial in Web marketing as they try and up sell you every single possible service from extra domains at a discount, web hosting and web builders, to accredited domains, privacy alternatives and a lot more. Some people will find this irritating as it takes so long to check out and you’re continuously being sold to and because they aren’t the least expensive, simply look elsewhere. The GoDaddy user interface for controlling domains is ok, however it is really resource intensive and will require some time to load if you are on a slower connection. You can pay GoDaddy by Credit Card, Check, PayPal or bank wire.
  3. http://www.name.com – from $8.99An additional business with excellent costs and focus only on domain names. They’ve a range of domain options and prices are slightly cheaper compared to Namecheap and they include totally free whois privacy. On the other hand the user interface is pretty simple and certainly not as instinctive as Namecheap, which means it requires somewhat more time to accomplish simple tasks. Nevertheless if you need low priced and do not mind a user interface that requires more time to do projects, Name.com may be for you. They accept Credit Cards and PayPal for payment.
  4. http://www.moniker.com – from $8.02This business operates slightly differently from classic registrars plus they brand themselves as being a wholesaler of domains. Rather than acquiring and purchasing domains a single each time you pre-pay a specific amount (with a minimum of $50) plus the more you pay up front, the bigger the price cut you receive on your domains. Notwithstanding having low-cost registration rates, if you want to have whois privacy it will cost you an additional $2.99, increasing the overall value to $11.01. Nevertheless if domain name privacy isn’t a issue in your case, Moniker are remarkably inexpensive! You’ll be able to shell out the in advance fees with Charge Card, Check, Bank Wire or PayPal – but they request an additional fee for PayPal so be cautious! The user interface is not half as good as Namecheap or Name.com but they’re a lot less costly; therefore if cost is a big factor then have a look at Moniker.
  5. http://whiz.in – from $5.45 (normally $8.19)Whiz is a relatively unknown domain registrar. They’ve the lowest priced .com registration that I’ve run into plus they consist of no cost whois privacy on each and every domain you buy. At the time of publishing they’d a exclusive offer of just $5.45 for a .com that is the lowest cost I’ve ever seen. On the other hand, if you fund your accounts with PayPal, they charge an further fee, but even then the entire value is still going to be cheaper than other sites. The user interface isn’t so helpful, but with such reduced rates that probably is not going to be a problem.

P.S. If you’re thinking of working from home then you should check out home business ideas blog that I came across recently

Work Smart Not Hard: Use an Auto Responder for List Building

Regardless of whether you are running an affiliate marketing business or not you will hear everyone talking about ‘building your list’.  This done is done by targeting an e-mail list of potential customers or prospects who are interested in the product or service you are offering. This way, you can work smart instead of working hard.  The most efficient way to build a list is to develop a squeeze page.

You may not know what a squeeze page is yet so let me describe it briefly for you and why you want to use one to help grow your affiliate marketing business.  A Squeeze Page is the page were you send your prospects so you can capture their email address. When they willingly give you this it is referred to as ‘opting-in’. Now of course they are not going to do this for nothing so you need to provide what we call an ‘ethical bribe’.  This often comes in the form of newsletter or free E-book.

To start the list building process one of the first things you should do is is sign up with an auto-responder service.  If you haven’t heard of this before it is exactly like it sounds. You set up a bunch of responses that will be sent automatically to your prospect.  The auto responder company collects the names and email addresses for you in the form of a list.  You can then use this list to market directly to. One additional feature an auto responder is that it allows those on your e-mail list to ‘opt-out’ if they don’t want to receive email from you anymore. This is just as important because you protect yourself from possible spam complaints.

There are two types of auto responder to achieve list building. You can use a paid service such as Aweber for a small monthly fee or you can host it yourself. .  If you are just starting out and want to keep costs to a minimum you can choose the later with the help of plug-ins. One of the easiest is Auto responder Plugin for WordPress. It is easily accessed in the WordPress dashboard.

So, in summary, building your list is one of the smartest ways to also build your affiliate marketing business.  Remember that instead of constantly working to get new prospects you can market directly to existing targeted prospects that you know are already interested in your niche. I personally use Aweber and consider this to be the “the smart way” not the “hard way” – but the decision is yours! Just be sure to use one or the other auto responder options ASAP so you can grow your affiliate marketing business today!

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